Motivation of sales people commonly focuses on sales results, but nobody can actually 'do' a result. What matters in achieving results is people's attitude and activity and the areas of opportunity on which the attitude and activity is directed.
What sales people can do is to adopt a positive and creative attitude, and carry out more productive and efficient activity, directed on higher-yield strategic opportunities. By doing these things sales people and sales teams will improve their results.
However the tendency remains for sales managers, sales supervisors and team leaders (typically under pressure from above from executives who should know better) to simply direct people to 'meet the target', or to 'increase sales', or worse still, to pressurise customers into accelerating decision-making, which might work in the short-term but is extremely unhelpful in the medium-term (when business brought forward leaves gaps in the next months' forecasts), and damages the long-term (when as a result of supplier-driven sales pressure, the customer relationship is undermined or ruined).
Instead think about what really motivates and excites people, and focus on offering these opportunities to sales people and sales teams, on an ongoing basis. Don't wait until you find yourself 25% behind target with only half of the year remaining, and with targets set to increase as well in the final quarter.
People will not generally and sustainably improve their performance, or attitude when they are shouted at or given a kick up the backside. People will on the other hand generally improve their performance if empowered to develop their own strategic capability and responsibility within the organisation. Herzberg, Adams, Handy, Maslow, McGregor, and every other management and motivation expert confirmed all this long ago.
Sales teams generally comprise people who seek greater responsibility. They also seek recognition, achievement, self-development and advancement.
So if we know these things does it not make good sense to offer these opportunities to them, because we know that doing so will have a motivational effect on them, and also encourage them to work on opportunities that are likely to produce increasing returns on their efforts? Of course. So do it.
If you are managing a sales team try (gently and progressively) exploring with the team how they'd like to develop their experience, responsibilities, roles, status, value, contribution, within the business. Include yourself in this. Usually far more ideas and activity come from focusing on how the people would like to develop their roles and value (in terms of the scale and sophistication of the business that they are responsible for), rather than confining sales people to a role that is imposed on them and which is unlikely to offer sustainable interest and stimulation.
All businesses have many opportunities for new strategic growth available. Yours will be no different.
Most employees are capable of working at a far higher strategic level, developing ever greater returns on their own efforts.
Performance improvement is generally found through enabling people and teams to discover and refine more productive and strategic opportunities, which will lead to more productive and motivating activities.
For example: reactive sales people are generally able to be proactive account mangers; account managers are generally able to be major accounts developers; major accounts developers are generally able to be national accounts managers; national accounts mangers are generally able to be strategic partner and channel developers; strategic partner and channel managers are generally able to be new business sector/service developers, and so on...
Again include yourself in this.
If necessary (depending on your organisational culture and policies seek approval from your own management/executives for you to embark on this sort of exploration of strategic growth. (If you are unable to gain approval there are many other organisations out there who need people to manage sales teams in this way....)
Obviously part of the approach (and your agreement with your people - the 'psychological contract') necessarily includes maintaining and meeting existing basic business performance target levels. This is especially so since strategic growth takes time, and your business still needs the normal day-to-day business handled properly. But people can generally do this, ie., maintain and grow day-to-day performance while additionally developing new higher-level strategic areas, because genuinely motivated people are capable of dramatic achievements. The motivation and capacity to do will come quite naturally from the new responsibility and empowerment to operate at a higher level.
N.B. The principles described above generally apply to most other job roles. People are motivated by growth and extra responsibility, while at the same time the organisation benefits from having its people focus on higher strategic aims and activities. Be aware however that people in different roles will be motivated by different things, and particularly will require different types of support and guidelines when being encouraged to work at a higher strategic level. For example, engineers require more detail and clarification of expectations and process than sales people typically do; administrators are likely to require more reassurance and support in approaching change than sales people typically do.
For sure your should encourage and enable people to develop their roles, but make sure you give appropriate explanation, management and support for the types of people concerned.
Posts
No comments:
Post a Comment